Ballerz, a brand new football entertainment centre backed by football legends Rio Ferdinand, Roberto Carlos, Bobby Zamora, and Mark Noble, launched its first venue at Bluewater Shopping Centre. As an innovative football facility, Ballerz aimed to create a fully immersive football and socialising experience within a state-of-the-art dome. To achieve their vision of an unparalleled player and fan experience, Ballerz needed bespoke signage, graphics, and branding solutions that matched the excitement and quality of their flagship venue.
BISON stepped in to deliver a comprehensive range of visual and signage solutions, fully aligned with Ballerz’ high-tech, high-energy brand. BISON created and installed:
The BISON team collaborated closely with other contractors to ensure everything was delivered on time, in full, on spec in compliance with Ballerz’ standards.
The outcome was a stunning, cohesive brand experience that aligned perfectly with Ballerz’ ethos of blending sport and entertainment. The bold signage, eye-catching graphics, and polished installations contributed to the venue’s ability to attract attention and create a buzz even before its official launch. Ballerz successfully positioned itself as a premier destination for football enthusiasts, which resulted in over 1,000 pre-bookings prior to opening and an expected 250,000 visitors in the first year.
Rio Ferdinand, a key figure behind the Ballerz brand, shared his thoughts: “We’re giving the beautiful game a makeover, with a stunning pitch and unique touches that’ll create an electric atmosphere – including big screen replays, crowd noise, and all your best match highlights ready to share” (Kent Sports News).
