Even if you’re running the most niche of businesses, let’s face it – competition is rife.
In today’s world, standing out from the crowd requires businesses to be more flexible, creative, and present than ever before. According to recent research by Visme*, your brand has just 7 seconds to make a good impression. And to make a lasting impression, you’ll need to be immediately recognizable to your customers and establish yourself as their port of call in an oversaturated market.
But how is it done?
This is where creative brand design comes in. With creative brand design, you’ll be building your brand from the ground up.
At this point, it’s important to remember that your brand isn’t just your logo. Creative brand design is about establishing a solid brand identity, and this is achieved by designing or rebuilding all the visual elements of your business.
Branding is essential for business development, and it needs direction. This is why your brand identity goes way beyond the logo. You’ll be tackling everything from your event signage to your company newsletter in an attempt to build a solid, recognizable identity.
Think of all the media and visual processes we consume each day – while you may have no problem reaching your target audience, you’ll be easily forgettable if your brand design is off. It’s all about creating a lasting impression and a distinctive appearance.
If you’re in the process of building your business, you’ll have multiple facets that need your attention. It can be easy to push branding to one side, but if you do this, you’ll be making a costly mistake. Here are some of the biggest reasons why creative brand design is so important for businesses.
Arguably, the biggest benefit of establishing a brand identity is that it makes you recognizable.
With a solid brand identity to match your business, you can help your audience pick you out from a crowd of competitors and name you instantly. Take out bright yellow branding, for example.
This kind of memorable brand design is what gets people talking. Design can also help communicate messages about your brand’s personality and values, which adds to your appeal and generates more authority, which we’ll discuss below.
The right creative brand design can also give your business more relevance and authority.
Consistent branding promotes continuity in your content. This sort of consistency and appeal drives home the notion that you’re relevant and authoritative – potential customers love this, as it helps them to trust your brand and invest in the future. In fact, recent studies from Smallbizgenius** show that showcasing a brand consistently across all platforms can increase revenue by up to 23%!
You’ll also set yourself off on the right foot to gain new customers. When consumers scour the market for new brands to get on board with, they’re looking for trusted, well-established, and memorable identities.
Consistent design plays into that relevance and authority that we discussed above, encouraging new customers to get on board with your business. By giving your brand a solid, identifiable look, you are more likely to attract new leads.
As with any business, the proof is in the pudding. If you’re not turning a profit, your business isn’t succeeding.
However, the right creative brand design may actually help boost your Return on Investment (ROI). Using the business quality of trustworthiness as an example, 46% of consumers asked said they would pay more for brands that they trust according to a study by Oberlo***.
Memorable and consistent branding contributes to your marketing efforts. If your website and content are appealing and well established, you’re going to encourage more conversions, which (fingers crossed) will improve your ROI as more people choose to invest in your business.
Establishing a brand identity can also increase employee satisfaction – and who doesn’t want their employees to be happy and believe in their business?
When employees work for strongly-branded companies that have clear values, morals, and a personality (as well as memorable content), they’ll feel more connected to and proud of their business. This will keep employees motivated and satisfied and give them a sense of fulfilment and purpose by knowing their working for a business that knows itself and its customers.
At the heart of BISON’s services is brand design, and sustainable printing solutions. We’re here to help businesses like you establish the brand identity you’ve been dreaming of through green branding and bespoke, high-quality logos and printed resources.
What’s more, our creative brand design services centre around eco-friendly printing, eco branding, and sustainable branding.
*100+ Branding Statistics You Need to Know in 2022
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