Moving forward safely with compassion, empathy, and a growth mindset
The world has changed. We are all having to adapt to a ‘new way of living’ – whether it be for a few more months, or this may well be our ‘new normal.’
We have all come together to support and protect each other through devastating times, the stories of courage and kindness have been heart-warming.
From a business point of view, to help regrow our British economy it is important for companies to safely find their way through the ‘new normal,’ retaining clients as well and seeking out new ones, ensuring compassion and empathy is at the forefront of any steps taken.
Here are three ways for brands to stay relevant during challenging times:
1. Get up close and personal – the power of a letter!
How many emails have you received during lockdown that have just received the ‘scan and delete’ treatment? A personalised letter becomes a visual extension of your brand in the home and gives your customers a physical reminder of your company when the right time comes for them to need your services. The message should be authentic, relevant, helpful and clear.
2. Spend your marketing budget wisely
“Brand health becomes vulnerable when companies stop advertising. If they do this for longer than six months, it destroys both short- and long-term health**.”
Although it may feel right to pull the plug on all spend now, it may cause irreversible damage. Instead, determine where best to advertise that will give long term value. Investing in vehicle graphics or branded business premises signage will strengthen your brand and location presence, giving you peace of mind you have invested in your future growth.
3. Appreciate loyal and new customers
A thank you really can go a long way. 60% feel that mail from brands they value keeps the organisation top of mind*** A personalised ‘thank you pack’ to your top existing clients will show your appreciation during these tough times. These can also be sent as ‘welcome packs’ to new customers, reinforcing your brand and encouraging future spend. Relationship building is key to successful business growth, creating loyalty and trust.
We’re here to support you during these challenging times – even if you want someone to bounce some ideas off, call us on 01622 677541 or email hello@madebybison.co.uk
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