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Why Print Still Matters in a Digital Age: The Power of Tangible Marketing

Leeds Castle Wedding Brochure

 

The Enduring Relevance of Print

In today’s digital-first world, where inboxes overflow with emails and online ads compete for attention, print remains a uniquely powerful way to connect with audiences. For businesses across Kent, London, and beyond, print offers something digital can’t – physicality.

Print materials like business cards, brochures, and direct mail create a tangible, memorable connection. They’re not swiped away or lost in an inbox – they’re experienced. At BISON, we’ve seen firsthand how premium designs, such as our textured, thick, tactile business cards, elevate brands and leave lasting impressions.

 

Digital Printing: A Modern Solution for Modern Businesses

Advancements in digital printing make high-quality, small-batch production accessible for businesses of all sizes. Whether it’s a sleek brochure to tell your story or an attention-grabbing flyer for a local campaign, print complements digital efforts, driving results where it matters most.

 

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Why Choose Print?

• Engagement: Studies show printed materials are read and remembered more often than digital ads. In fact, 82% of consumers say they trust print ads more than any other medium*

• Credibility: Professionally designed print conveys trustworthiness. 90% of direct mail gets opened compared to only 20-30% of emails**
• Longevity: Unlike emails that are quickly deleted, print sticks around, keeping your brand top-of-mind.

Print isn’t just surviving in the digital age; it’s thriving. By incorporating print into your marketing strategy, you’re investing in a medium that engages, persuades, and lasts.

At BISON, we’re here to help you make the most of this powerful tool. Contact us on 01622 677 541 today to discuss how we can bring your vision to life.

 

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*MarketingSherpa **Data & Marketing Association