Perimeter Solutions started 14 years ago with a vision to bring professionalism into the fencing industry. Their team came from main contractor quantity surveying and project management backgrounds, and wanted to elevate the standard, offering comprehensive security solutions from fencing to automated gates. The brand needed to evolve, and BISON were assigned to help reposition them.
BISON’s team guided Perimeter through a thorough rebranding process, from workshops to creating new assets, providing reassurance and encouragement along the way.
Discovery Workshop:
Uncovered brand values, positioning, and long-term goals
Concept Development:
Presented various creative directions, refining based on client feedback
Execution:
Delivered everything from business stationery to digital and environmental hoarding graphics, ensuring consistency across all touchpoints
Installation and Rollout:
Coordinated with Perimeter’s schedule to ensure a seamless transition to their new look, inside their new offices and in public-facing materials
The rebrand effectively repositioned Perimeter Solutions as a modern, professional organisation, leading to improved client perception and enhanced internal morale. The updated visual identity better reflects their market-leading position and has been praised by both staff and stakeholders.
The project also catalysed an internal review of operations, further aligning their services with their brand’s renewed focus on excellence.
Transforming our brand with BISON was a game-changer. It wasn’t just a logo change—it was redefining who we are. Their creativity, professionalism, and ability to capture our vision has elevated us in the eyes of our clients and team alike.
