Pantone says…
An unconventional shade for an unconventional time: a new vision
Pantone introduces Color of the Year 2023: PANTONE 18-1750 Viva Magenta
Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.
Tapping into the experimental spirit of Viva Magenta, Pantone explores the dynamic between Artificial Intelligence and human creativity to create “The Magentaverse” available to the public for the first time.
PANTONE 18-1750 Viva Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering,it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly “out there” and is a stand-out statement. Audacious, witty and inclusive of all, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit.
A nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual, evocative of our multi-dimensional world. Assertive but not aggressive, it is a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.
Click here to learn more about PANTONE 18-1750 Viva Magenta.
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